Version 1.1
Effective Date: 1 July 2026
1. Introduction
Dawa Exec Ltd is committed to protecting the privacy, confidentiality and security of personal information.
This Privacy Policy explains how Dawa Exec Ltd collects, uses, stores, shares and protects personal data obtained through our website, booking systems, communications and transport services.
Dawa Exec Ltd processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other applicable data protection legislation.
By using our website, contacting us or booking our services, you acknowledge this Privacy Policy.
2. Data Controller
For the purposes of data protection legislation, the Data Controller is:
Dawa Exec Ltd
Registered Office: 4 Forbes Street, London, E1 1PF, United Kingdom
Telephone: +44 (0)20 3679 1998
24/7 Booking, Journey & Customer Support: +44 (0)7417 514014
Email: info@dawaexec.com
Website: https://dawaexec.com
Company Number: 17265271
ICO Registration Number: ZC168060
3. Personal Data We Collect
Depending upon the services requested, Dawa Exec Ltd may collect and process the following categories of personal information.
Identity Information
• Full name
• Passenger names
• Business or company name (where applicable)
Contact Information
• Telephone numbers
• Email addresses
• Correspondence addresses
Booking Information
• Collection addresses
• Destination addresses
• Flight numbers
• Flight arrival and departure information
• Booking dates and times
• Vehicle requirements
• Passenger requirements
• Child seat requests
• Accessibility or mobility requirements
• Pet transport requests
• Special instructions relevant to the booking
• Vehicle registration details where relevant to the booking.
Payment Information
• Payment status
• Transaction references
• Invoice information
• Payment amounts
Dawa Exec Ltd does not store or have access to customers’ full payment card details.
Payments are processed securely by Stripe or other authorised payment service providers.
Technical Information
• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Cookie information
Communications
• Emails
• Telephone calls
• SMS messages
• WhatsApp Business communications
• Contact form submissions
• Booking enquiries
• Complaints
• Customer feedback
4. How We Collect Personal Information
Personal information may be collected when:
• A booking is made.
• A quotation is requested.
• A contact form is submitted.
• A complaint is submitted.
• Feedback is provided.
• A payment is made.
• The website is used.
• Communication occurs by telephone, email, SMS or WhatsApp.
• A Passenger otherwise interacts with Dawa Exec Ltd.
5. How We Use Personal Information
Dawa Exec Ltd may process personal information for the following purposes.
Booking Administration
• Processing bookings.
• Preparing quotations.
• Allocating drivers.
• Allocating subcontract operators where permitted.
• Managing journeys.
• Maintaining booking records.
Customer Communications
• Booking confirmations.
• Driver allocation notifications.
• Journey reminders.
• Journey updates.
• Cancellation confirmations.
• Customer support.
• Service-related communications.
Payment Administration
• Processing payments.
• Processing refunds.
• Issuing invoices and receipts.
• Preventing fraud.
Operational Management
• Driver allocation.
• Journey management.
• Service improvement.
• Internal booking registers.
• Operational record keeping.
• Business administration.
Legal and Regulatory Compliance
• Compliance with applicable legislation.
• HMRC taxation and accounting obligations.
• TfL licensing requirements.
• Insurance requirements.
• Responding to lawful requests from regulatory authorities.
Complaint Handling
• Investigating complaints.
• Responding to customer concerns.
• Maintaining complaint records.
6. Lawful Basis for Processing
Dawa Exec Ltd processes personal information under one or more of the following lawful bases.
Contractual Necessity
Processing required to provide quotations, bookings and transport services.
Legal Obligations
Processing required to comply with taxation, licensing, insurance and other legal or regulatory obligations.
Legitimate Interests
Including:
• Business administration.
• Fraud prevention.
• Website security.
• Complaint handling.
• Service improvement.
• Internal operational management.
Consent
Where required by law, consent may be relied upon for certain communications and non-essential cookies.
7. Sharing Personal Information
Personal information may be shared where reasonably necessary with:
Drivers and Chauffeurs
Personal information reasonably necessary to perform a booked journey, including collection details, destination information and passenger contact information where required for the provision of the booked service, may be shared with the driver or chauffeur assigned to the booking.
Licensed Private Hire Operators and Their Drivers
Where a booking is lawfully subcontracted, personal information reasonably necessary to fulfil the booking may be shared with the subcontracted licensed private hire operator and, where applicable, the driver carrying out the journey on behalf of that operator.
Payment Service Providers
Including Stripe and other authorised payment processors.
Professional Advisers
Including accountants, insurers, solicitors and regulatory advisers.
Technology and Service Providers
Including website hosting providers, analytics providers, communication providers and business administration platforms acting on behalf of Dawa Exec Ltd.
Government and Regulatory Bodies
Where disclosure is required by law or regulatory obligation.
Dawa Exec Ltd does not sell personal information to third parties.
8. Website Analytics and Cookies
Dawa Exec Ltd uses technologies including:
• Google Analytics.
• WPForms.
• Stripe.
• Website cookies.
These technologies assist with website functionality, booking administration, analytics, security and payment processing.
Further information is available within the Dawa Exec Ltd Cookie Policy.
9. Data Retention
Personal information shall be retained only for as long as reasonably necessary for purposes including:
• Booking administration.
• Customer support.
• Legal obligations.
• HMRC taxation and accounting requirements.
• Regulatory compliance.
• Insurance purposes.
• Financial record keeping.
• Complaint handling.
Retention periods may vary depending upon the nature of the information and applicable legal requirements.
10. Security of Personal Information
Dawa Exec Ltd implements reasonable technical and organisational measures designed to protect personal information against:
• Unauthorised access.
• Unauthorised disclosure.
• Loss.
• Misuse.
• Alteration.
• Destruction.
Although appropriate safeguards are implemented, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
11. International Transfers
Some service providers used by Dawa Exec Ltd, including Google and Stripe, may process personal information outside the United Kingdom.
Where international transfers occur, Dawa Exec Ltd shall take reasonable steps to ensure appropriate safeguards are implemented in accordance with UK data protection legislation.
12. Your Rights
Subject to applicable law, individuals may have the right to:
• Access their personal information.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Restrict processing.
• Object to processing.
• Request portability of personal information where applicable.
• Withdraw consent where processing relies upon consent.
Requests should be submitted to:
info@dawaexec.com
13. Data Protection Complaints
Individuals who believe their personal information has been handled improperly are encouraged to contact Dawa Exec Ltd in the first instance so that concerns may be investigated and resolved.
Individuals also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Dawa Exec Ltd’s ICO Registration Number is:
00014362716
13.1 Data Accuracy
Dawa Exec Ltd relies upon the accuracy of the information provided by its customers and passengers.
Passengers should notify Dawa Exec Ltd as soon as reasonably practicable of any changes to their personal information, contact details or booking information to help ensure records remain accurate, complete and up to date.
Where inaccurate or incomplete information is provided, Dawa Exec Ltd shall not be responsible for any resulting delays, service issues or additional costs arising directly from that inaccuracy.
14. Changes to this Privacy Policy
Dawa Exec Ltd reserves the right to amend or update this Privacy Policy from time to time.
Updated versions shall be published on the company website and shall take effect upon publication unless otherwise stated.
15. Contact Information
Dawa Exec Ltd
Registered Office: 4 Forbes Street, London, E1 1PF, United Kingdom
Telephone: +44 (0)20 3679 1998
24/7 Booking, Journey & Customer Support: +44 (0)7417 514014
Email: info@dawaexec.com
Website: https://dawaexec.com
Company Number: 17265271
ICO Registration Number: ZC168060
16. Related Documents
This Privacy Policy should be read together with the following Dawa Exec Ltd documents:
• Terms & Conditions